In recent years, with the gradual decline of the COVID-19 pandemic, outdoor sports have become one of the most popular lifestyles for people around the world.
As of the end of 2022, the number of participants in outdoor sports in China alone exceeded 400 million. For outdoor enthusiasts who love camping, portable outdoor power supplies have become a necessity. Mr. Chen, an outdoor camping enthusiast, purchased a 320WH portable outdoor power supply last year. He invited his friends on a short trip on the weekend, and this small device helped him a lot. "Every time I travel, I choose some remote areas. Those areas basically have no power supply, so I carry a large mobile energy storage device, which can meet all my power needs. My outdoor power supply has many outlets, including three-pronged plugs, two-pronged plugs, and USB ports, which can basically meet the charging needs of all my electronic devices," said Mr. Chen.
Mr. Wen, an outdoor camping enthusiast, is also a veteran player of portable outdoor power supply products. In his view, it is precisely because of these "outdoor large-capacity power banks" that he can enjoy the bright lights in the quiet mountains and forests at night, breathe fresh air, and taste food with "pot flavor" while camping. "When you go out with your family, it is still necessary to use a large-capacity energy storage outdoor power supply. Because it can meet your needs for cooking, grinding coffee, and even bring a portable air conditioner in the summer, which can add a lot of fun to your trip," Mr. Wen said.
A portable outdoor power supply is a small energy storage device that can replace traditional small gasoline generators. It usually has a built-in lithium-ion battery and can provide a stable AC/DC voltage output power system. The device can be used with a solar panel, and the battery capacity of the product is usually between 100Wh and 3000Wh. It is equipped with multiple interfaces such as AC, DC, Type-C, USB, and PD, and can support the charging of various products such as mobile phones, laptops, drones, refrigerators, etc. in mobile power scenarios. It is suitable for outdoor travel, emergency rescue, medical relief, outdoor operations, and other scenarios.
According to the "China Portable Energy Storage Industry Development Research Report (2021)" released by the China Chemical and Physical Power Industry Association, the global shipment of portable energy storage products was only 52,000 units in 2016, and it reached 4.838 million units in 2021, with a compound annual growth rate of 148%. Senior industry and economic analyst Ding Sha will said that China's outdoor market is still in its early stages, but with the continued development of the Chinese economy, the degree of urbanization and per capita consumption capacity will continue to increase, and outdoor consumption habits will become more mature. Under favorable policies, the portable energy storage market will show great potential. "Currently, the overseas market is bigger because their popularity of outdoor sports is higher. But with the introduction of relevant policies and people's pursuit of quality life, such as outdoor entertainment and leisure, I think China's portable energy storage market will also experience a high-growth period, and there is still a lot of room for development in the market," said Ding Shaojiang.
In fact, in China, as outdoor camping becomes a new trend, the market for portable energy storage products has shown explosive growth in recent years. Hua Yudie, the person in charge of a certain platform's outdoor power supply, told the reporter that portable energy storage products have developed from a very small category to a high-growth emerging track. She said, "The category of outdoor power supplies probably only had some small beginnings about three years ago; and in terms of volume, it was about 300% growth in the past three years, reaching a scale of about 300 million yuan last year. This year, many outdoor power supply merchants will continue to emerge. Currently, there are at least more than 100 outdoor power supply brands operating on our platform. Due to the sufficient volume this year, the growth rate may slow down, but it will still be more than 200%."
A responsible person from a leading enterprise in portable outdoor power supplies said: "China has the most complete and comprehensive portable outdoor power supply industry chain in the world. From upstream components, including core batteries, inverters, power modules, and related electronic components, to midstream manufacturing, and then to downstream sales channels and applications, a complete industry chain of portable energy storage products has been formed in China. Based on the relatively mature and complete supporting industry chain and competitive labor costs in our country, our manufacturers have significant advantages in cost, technology, quality, and channels in the global portable energy storage market."
Mr. Wen, an outdoor camping enthusiast, told the author that he has felt the "acceleration" of the updating and iteration of portable outdoor power products through various brands and product advertisements. As a consumer, he hopes that portable outdoor power products can better meet the growing user needs. He said, "Now the accessories related to portable outdoor power products are relatively rich, and they are relatively complete for my needs. However, depending on how far you want to go and how unique you want to play, you may still expect it to have more functions."
A responsible person from a leading enterprise in portable outdoor power supplies said: "China has the most complete and comprehensive portable outdoor power supply industry chain in the world. From upstream components, including core batteries, inverters, power modules, and related electronic components, to midstream manufacturing, and then to downstream sales channels and applications, a complete industry chain of portable energy storage products has been formed in China. Based on the relatively mature and complete supporting industry chain and competitive labor costs in our country, our manufacturers have significant advantages in cost, technology, quality, and channels in the global portable energy storage market."
Mr. Wen, an outdoor camping enthusiast, told the author that he has felt the "acceleration" of the updating and iteration of portable outdoor power products through various brands and product advertisements. As a consumer, he hopes that portable outdoor power products can better meet the growing user needs. He said, "Now the accessories related to portable outdoor power products are relatively rich, and they are relatively complete for my needs. However, depending on how far you want to go and how unique you want to play, you may still expect it to have more functions."
In response to customers' personalized needs, a responsible person from a leading portable outdoor power product company revealed that the company has incorporated more user needs into the product upgrades. "For example, in terms of product capacity, when designing, we will consider the different requirements of different users in different scenarios, such as RV travel, yachting, fishing, or ordinary camping, and continuously upgrade the product usage experience based on corresponding new user needs. In addition, combined with the current trend of digitization, we will also launch some portable storage products with intelligent, IoT, and AI functions targeted at consumers, to meet the needs of different consumers in different application scenarios."
Post time: Apr-21-2023
